Sunday, 20 June 2010


Clients' brief:
Alice in Wonderland styled wedding staying true to the spirit of the original novel by Lewis Carroll with a hint of Vintage Tea Party styling!

Items created:
Day and evening invitations with additional information, post box, guest book, full wedding programme including menu and seating plan.

Three design concepts were created within 3 pricing tiers from which two of the designs were chosen for day and evening invitations.

A day booklet containing the invitation and subsequent pages of information with maps and a separate rsvp pocket. The cover had a keyhole cut through enticing the reader with a hint of the foliage graphics beneath. Quotations from the book were used to introduce relevant sections such as "directions". The typography was quirkly set in contrasting sizes echoing the constant change in size Alice experiences and finished with a teal ribbon and silver plated key charm. Even the initials of the couple hint at the shape of the Mad Hatter's hat!

An evening portfolio pack contained the invitation, an information and map enclosure and RSVP postcard. The style was light and fresh with a 50s kitsch feel leaning toward vintage tea party styling.

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